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Designated Reach

Seal ID: PC251913
Designated Reach logo

About

Across Canada, employers are increasingly being asked to do something that sounds simple on paper but is difficult in practice: demonstrate that they have made reasonable, targeted efforts to recruit from underrepresented and designated groups. At the same time, many people within those same communities continue to struggle to even see job opportunities that are supposedly meant to reach them. Designated Reach exists to address that disconnect. Not by promising outcomes. Not by gaming the system. And not by turning recruitment into ideology. Designated Reach is a national job platform built for one specific purpose: to make targeted job outreach visible, measurable, affordable, and defensible, while giving underrepresented job seekers a place where opportunities intended for them actually appear.

What Sets Us Apart

"Dedicated to connecting employers with talented individuals from underrepresented groups in Canadian society. Building a more inclusive workforce, one job at a time. Our platform is specifically designed to connect employers with candidates from ESDC-designated groups, fostering diversity and inclusion in the Canadian workforce."

Ownership
Canadian Owned
Workforce
100% Canadian
Sector
54 - Professional, scientific and technical services

Products & Services

Designated Reach is a Canadian job posting platform designed specifically to support designated group outreach. It allows employers to: - Post jobs with deliberate targeting toward one or more designated or underrepresented groups - Demonstrate that targeting through clear, auditable delivery metrics - Produce objective recruitment evidence suitable for programs such as the Low Wage LMIA stream - Reach candidates nationally, rather than relying on fragmented regional boards At the same time, it allows job seekers from underrepresented communities to: - Register once - Voluntarily self-identify for visibility purposes only - See jobs that were intentionally posted to reach them - Receive alerts when new roles become available Designated Reach is not a replacement for general job boards. It is not trying to compete with Indeed, LinkedIn, or large ATS platforms. It exists to fill a gap those platforms were never designed to address.

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Contact & Location

Maple Drive, Quesnel, British Columbia, V2J 5M9
8337396583
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